TikTok is introducing a updated setting that enables them to reduce the amount of artificial intelligence-produced content appearing in their streams. This step comes as the service revealed that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a full-scale rollout. This shift comes amid a surge in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
Studies have shown that almost a tenth of the quickest rising content creators on a popular video site only show content made by AI. A considerable share of this material is considered “AI slop”, a phrase for substandard, mass-produced content that is often nonsensical or bizarre.
“We know from our community that numerous viewers enjoy content created using AI tools, ranging from digital art to science explainers, and we intend to offer the community the ability to increase or decrease of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
The platform announced that there are now over a billion videos on its service tagged as made with AI. In total, in excess of 100 m videos are submitted to the app daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Users will be in a position to limit or boost the level of AI-generated videos they see by using the content preference setting in the platform and picking the AI content topic. Other topics that are already be controlled under the setting encompass news, clothing, cosmetics, and movement.
AI Disclosure Rules
Its rules require users to identify “realistic” AI-generated content, and it bans harmful fake videos of celebrities or critical incidents. Any believable artificial content that is unmarked can be removed under its community policies.
Additionally, the platform will henceforth attach an AI-generated watermark to content created with its built-in AI features, or detected by an collaborative effort for spotting content made by AI. This measure is designed to stop users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is also establishing a two million dollar AI literacy fund for professionals and groups to produce educational content about ethical AI use. This project will assist educational bodies specializing in educating programming and robotics.
Moderation Strategy
The video-sharing app has justified its content review process, amid controversy over intentions to make redundant a large number of review team members in the United Kingdom. The company is expected to reduce a significant number of roles in its trust and safety department in the UK capital, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.
A company official explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it is viewed by humans. The platform stated a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
